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Duck Pond Cellars Rebranding and Wine Label Designs

 

Duck Pond Cellars is a proud family owned Winery in Oregon, USA. Founded in 1993, Duck Pond has grown rapidly and is now one of the largest wine producers in Oregon, with significant vineyards also in Washington. Despite their reputation for great wine and their major success as a business, their branding remained largely unchanged since the brands origins and it was therefore time for a revitalisation to reflect the brands progress. One of the major goals for the wine label designs was to create something iconic, yet unpretentious, authentic, reflecting the families grass roots, environmental sensibilities, quality and value for money wine. The result were these simple, modern, yet sophisticated and earthy wine label designs that still hold a sense of tradition and authenticity.