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Duck Pond Cellars Alternative Wine Label Design Concept


This was the initial Wine Label Concept Developments for Duck Pond Cellars and as you can see it was quite advanced. The logo combined a wine splash with the duck, creating the pond. The wine splash was initially more abstract but evolved to be far clearer. This was to be a sculptured gold foil, highlighting the detail of the feathers etc. In the end, the black become a deciding factor and was seen as too great a shift from the past labels and so another concept of ours was eventually chosen. This was our personal favourite from a branding and wine label design perspective but we were happy to find a solution that the client was comfortable with.