Contemporary Wine Label Design – Clos Marche
Clos Marché decided to dedicate each label to a family member of the two wine brand founders. They wanted labels with an artistic look and feel and a rich sophistication and as each label is dedicated to a different family member the results would each be unique and original. The Malabre label was for a family member who had a strong passion for gardening. The brief was for a contemporary abstract garden theme with rich colour and a green palette.
As can be seen in the bottom left corner the ficofilia illustration is actually the backing to an invisible QR Code. This obviously creates a much more artistic, harmonious look in comparison to the traditional QR codes.