Wine Label Designs – Flight Wines


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Flight Wines is a conceptual brand based in Oregon, USA. The brand sought to create something truly unique and test some ideas away from the companies mother brand. The result was these highly unique screen printed wine bottle designs that are true 360 degree artworks. Without the restrictions of traditional paper labels with their imposed boundaries Beetle Creative was able to use Screen Printed technology and the glass bottle as the canvas to print artwork on all sides. The concept for the wine label design was to celebrate humanities fascination and achievements in flight from Aristotle through to Leonardo Da Vinci to The Wright Brothers. Significant research was undertaken into both mankinds historical fascination as well as the physics and study of flight. The development process included a visit to a local taxidermist who had an impressive Eagle which helped shape the primary wing on the front of the bottle to ensure anatomical accuracy. The wine label design also includes one of Leonardo Da Vinci’s incredible flying machines, studies of a birds flight – both from a distant as well as diagrams into the physics including some of the equations which help make flight possible. This extensive research helped to shape the wine label designs’ authenticity and the study of flight became part of the draft and sketch like composition. Beetle Creative also completed the Wine Labels written content telling the story and celebration of flight on the bottle.

Screen Printed Wine Bottles cost marginally more then traditional wine labels but for the increased impact the added cost can be easily justified. Screen Printing can include up to six colours, although with each additional colour the cost increases as each are applied separately. Once the paint is applied it is fired to cure the paint to the bottle. Unlike traditional paper labels that can peel, fade, tear or be damaged by extended exposure to moisture screen printed labels endure for decades unscathed.

The process for creating this Screen Printed Bottle, first begun with hand drawn illustrations. Once the design and composition was finalised the design was traced in Adobe Illustrator to turn the illustrations into vector graphics. We decided on using one colour both to maintain more of a traditional look but also as the most cost effective solution.


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