Australian Wine Label Design – Clos Marche – Shiraz
Each Clos Marche labels is dedicated to a family member. This label was dedicated to a family member from a historical gold mining town in Western Australia and this became the central theme for the wine label. In the artwork we were keen to capture, both the Australian Outback, as well as to give the label some rustic charm through the rich rustic iron texture. Mining can be a difficult theme so we decided to focus on industrial age equipment when operations were much more modest, capturing a romantic sense, when mining was the pursuit of individuals on an adventure to strike gold.
Although we wanted to capture the rustic charm of outback Australia, overall we wanted the wine label to be contemporary and artistic. This mixed media artwork combined rustic texture, photographs and illustration to highlight aspects in striking gold streaks and give an artistic feel.